Categorie: articles
Article: Why brand strategy is important
Why should you apply a brand strategy for marketing your brand? With new brands being added all the time, the need for as much presence as possible towards the customer…
Article: Marketing is a connection with users or customers
Today I had an interesting conversation. Sitting at a round table, we discussed a company’s marketing activities and implementation. I’ve always seen marketing as something very serious. But what appears?…
Article: More interest in a brand due to its characteristics
It is underestimated how quickly we choose a brand based on accelerated information about that brand. Marketing contributes to this to a large extent. Marketing determines the way in which…
Article: Brand improvement. Content on the website
You want to win both offline and online with the sales goals. In addition to being findable and visible, you need visitors to your website to be converted to customers….
Article: How desire and purpose lead to branding
People want to achieve things in their own ways. When it comes to the purchase of a product or service, the will to transfer an amount of money takes place…
Article: How to activate a brand connection through digital channels
Not only can the brand be activated towards consumers, but also vice versa. Why? A strong connection consists of a two-way traffic. Often only one side of the connecting line…
Article: Organizing marketing actions
Keeping up with all marketing and communication activities can become overwhelming. Projects can be short-term but also long-term, sub-tasks can be added quickly, decisions are made ad hoc. Keeping the…
Article: How to set up digital campaigns
The client wants to easily grow his business within the digital ecosystem. Still struggles to find ways in which he can get to his target audience via the digital channels….
Article: Brand experience through communication
What does the brand mean for the target group? What value does a brand have for the target group? What does the target group do with the brand? Brands had…