Article: Does the product reflect what the brand stands for? An example
A product is a reflection of the brand. The brand communicates what its products are intended for. This message is then translated into what the package looks like. Read below…
Categorie: articles
Article: Features of an ideal brand
An ideal brand is capable of displaying multiple sides of itself. The brand recognizes that it is not static but mobile towards the needs of the target group. The brand…
Article: What is a brand communication specialist?
Someone who has the visual and textual skills to take the brand to the next level on different channels. Someone who can bring the brand to life. Someone who thinks…
Article: The start of the brand connection
The client experiences difficulty in getting the target group to come for his product or service. Or the client needs to increase the number of followers. The client also wants…
Article: How to create story and character for brands
The answer is close to the question. Ask yourself: What does the target group want? What does the brand want to make known? What is the emphasis of its product…
Article: Do you follow the arrow. Signage and eCommerce
eCommerce is popular and yet it does not mean that purchases regularly run smoothly. Is there enough activation of the cognitive decision-making process? In a recent article written by Carrie…
Article: An unusual way to recovering the marketing strategy
People hardly speak about a recovery in marketingIn the marketing group you almost hardly hear anyone say ‘I left and now I’m back’. I am amazed how little is spoken…
Article [Dutch]: Content Filteren. Gevaarlijk en toch onvermijdelijk
Bedrijven doen veel moeite om ‘on top of the search’ te blijven, wegens de heftige concurrentie en de strategische marketing beslissingen en ze willen hogere resultaten boeken in de Search…
Article: Social media broaden beyond the 140 characters
Have you ever taken a look at a twitter account that is based on a different language? For example someone from South America? Or a brand from China? Then you’ll…
Article: Which interesting features should a job board have?
Dear Sir or Madam, I’ve been applying for a job a while now with little success and I asked myself what could be different in this application process. If I…