Developing a new way to provide a (new) target group with existing products, services or brands. Also to help this target group with their challenges, has various options. This article applies not only to ways to serve target groups, but also to brand and marketing development.
One way is to set up a digital platform that closely matches the user base. Or by developing a platform that can provide support, adapted to the needs of the target group.
These new ways of getting closer to the target group will undoubtedly require changes. Especially in the way a brand, product and service is delivered and presented to the target group. For example, a way for customers to purchase the products or services based on their own needs or terms. An example is through a digital subscription service.
Even more ways to get closer to the target group are by letting the target group experience an event about the brand, product or service. For example, by developing a digital platform that can record the events and dynamics of that event, brand, product or service. In addition, developing digital services that everyone can use. With an emphasis on building an inclusive platform that combats inequality and increases customer loyalty. Or go even further by entering a new market and developing a brand universe, product and packaging design and customer loyalty through a 360-degree customer-centric brand experience.
