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Auteur: Suetlana Wall

The use of a brand plan for the marketing activities

The use of a brand plan for the marketing activities

article, branding, marketing, plan

Achieve more with a brand plan. This time is appropriate to pay attention to the marketing activities of the company’s brand or yours. A brand plan can be useful for this. In this new article I describe why brands should pay attention to marketing activities, what the use of a brand plan is and for whom is a brand plan suitable.

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Why brand strategy is important

Why brand strategy is important

article, brand, communication

Why should you apply a brand strategy for marketing your brand? With new brands being added all the time, the need for as much presence as possible towards the customer…

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Marketing: establishing connection with the consumers

Marketing: establishing connection with the consumers

article, brand, marketing

Today I had an interesting conversation. Sitting at a round table, we discussed a company’s marketing activities and implementation. I’ve always seen marketing as something very serious. But what appears?…

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More interest in a brand due to its characteristics

article, branding, content, marketing

It is underestimated how quickly we choose a brand based on accelerated information about that brand. Marketing contributes to this to a large extent. Marketing determines the way in which…

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Brand improvement: content on the website

article, brand, content, website

You want to win both offline and online with the sales goals. In addition to being findable and visible, you need visitors to your website to be converted to customers….

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How desire and purpose lead to branding

article, branding, marketing

People want to achieve things in their own ways. When it comes to the purchase of a product or service, the will to transfer an amount of money takes place…

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How to activate a brand connection through digital channels

activation, article, brand, digital channels

Not only can the brand be activated towards consumers, but also vice versa. Why? A strong connection consists of a two-way traffic. Often only one side of the connecting line…

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Organizing your actions for marketing

article, management, marketing, strategy

Keeping up with all marketing and communication activities can become overwhelming. Projects can be short-term but also long-term, sub-tasks can be added quickly, decisions are made ad hoc. Keeping the…

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Digital campaigns, how to set them up

article, campaigns, strategy

The client wants to easily grow his business within the digital ecosystem. Still struggles to find ways in which he can get the target audience through the digital channels. Would…

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The communication experience by the brand

article, brand, communication

What does the brand mean for the target group, what value does it have for the target group and what does the target group do with the brand? Brands had…

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Meest recente berichten

  • The use of a brand plan for the marketing activities
  • Why brand strategy is important
  • Marketing: establishing connection with the consumers
  • More interest in a brand due to its characteristics
  • Brand improvement: content on the website

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