Case: Conceptdesign of (digital) products & concepts AMV Description The Atelier Maatschappelijk Vastgoed (AMV) is a non-profit foundation, aimed at increasing involvement and solidarity within communities Implementation An interview was…
Achieve more with a brand plan. This time is appropriate to pay attention to the marketing activities of the company’s brand or yours. A brand plan can be useful for this. In this new article I describe why brands should pay attention to marketing activities, what the use of a brand plan is and for whom is a brand plan suitable.
Why should you apply a brand strategy for marketing your brand? With new brands being added all the time, the need for as much presence as possible towards the customer…
Today I had an interesting conversation. Sitting at a round table, we discussed a company’s marketing activities and implementation. I’ve always seen marketing as something very serious. But what appears?…
article, brand experience, content, marketing
It is underestimated how quickly we choose a brand based on accelerated information about that brand. Marketing contributes to this to a large extent. Marketing determines the way in which…
article, brand, content, website
You want to win both offline and online with the sales goals. In addition to being findable and visible, you need visitors to your website to be converted to customers….
article, brand experience, marketing
People want to achieve things in their own ways. When it comes to the purchase of a product or service, the will to transfer an amount of money takes place…
activation, article, brand, digital channels
Not only can the brand be activated towards consumers, but also vice versa. Why? A strong connection consists of a two-way traffic. Often only one side of the connecting line…
article, management, marketing, strategy
Keeping up with all marketing and communication activities can become overwhelming. Projects can be short-term but also long-term, sub-tasks can be added quickly, decisions are made ad hoc. Keeping the…
The client wants to easily grow his business within the digital ecosystem. Still struggles to find ways in which he can get the target audience through the digital channels. Would…