Article: How to activate a brand connection through digital channels
Not only can the brand be activated towards consumers, but also vice versa. Why? A strong connection consists of a two-way traffic. Often only one side of the connecting line…
Auteur: Suetlana Wall
Article: Organizing marketing actions
Keeping up with all marketing and communication activities can become overwhelming. Projects can be short-term but also long-term, sub-tasks can be added quickly, decisions are made ad hoc. Keeping the…
Article: How to set up digital campaigns
The client wants to easily grow his business within the digital ecosystem. Still struggles to find ways in which he can get to his target audience via the digital channels….
Article: Brand experience through communication
What does the brand mean for the target group? What value does a brand have for the target group? What does the target group do with the brand? Brands had…
Article: Does the product reflect what the brand stands for? An example
A product is a reflection of the brand. The brand communicates what its products are intended for. This message is then translated into what the package looks like. Read below…
Article: Features of an ideal brand
An ideal brand is capable of displaying multiple sides of itself. The brand recognizes that it is not static but mobile towards the needs of the target group. The brand…
Article: What is a brand communication specialist?
Someone who has the visual and textual skills to take the brand to the next level on different channels. Someone who can bring the brand to life. Someone who thinks…
Article: The start of the brand connection
The client experiences difficulty in getting the target group to come for his product or service. Or the client needs to increase the number of followers. The client also wants…
Article: How to create story and character for brands
The answer is close to the question. Ask yourself: What does the target group want? What does the brand want to make known? What is the emphasis of its product…
