You want to win both offline and online with the sales goals.
In addition to being findable and visible, you need visitors to your website to be converted to customers. Yet many visitors to the website do not get further in that process.
You want to find ways to increase the conversion on the website. You want an improvement, approach and implementation.
There can be different solutions for this.
When it comes to marketing and communication you can focus on the information, design and functionality of the website. By better connecting the website to the online experience of the visitors, the conversion will improve a lot.
Perhaps you have little influence on the functionality and design.
However, the information that you publish on the website is always in your own hands.
The purpose of improving the website is to let visitors decide that they want to become customers themselves. In this way they choose to be taken further in the steps of conversion. By providing the information on the website in the right way, visitors are prepared to consume the information themselves.
The desire of the visitor is better recognized. This way visitors can become customers, even returning customers! And that is an even greater goal.