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How can the story and characteristics of the brand be translated into its channels? Questions.

article, brand, communication, marketing

Suetlana Wall 17 januari 2020

The answer is close to the question. Ask yourself:

  1. What does the target group want?
  2. What does the brand want to make known?
  3. What is the emphasis of its product or service?
  4. What are the current trends and needs that the target group wants to experience?
  5. How does the target group see this in marketing and communication about the brand?
  6. How does the target group prefer this marketing and communication?
  7. What is the purpose of the product?
  8. What is the product used for?
  9. How does the product relate to the brand?
  10. How is the product introduced?
  11. How can the effect of the introduction be related to the characteristics of the brand?
  12. How can this then be processed into storytelling for the brand?
  13. How are combinations of new and existing products and services positioned?
  14. How is the range illustrated?
  15. What kind of images are included that can reflect what the brand stands for?
  16. What works in combination with the illustrated campaigns?
  17. How are the products illustrated when they contain information labels?
  18. What is the target group curious about in advance?
  19. What is the target group then curious about?
  20. Does the target group want to know something about the products?
  21. What is the core of the brand and how is it incorporated in the campaigns?
  22. How is the content on the channel synchronized with the brand story?

Auteur: Suetlana Wall

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