Something to think about brand story & digital experience

Article: What is a brand communication specialist?

Someone who has the visual and textual skills to take the brand to the next level on different channels. Someone who can bring the brand to life. Someone who thinks it’s great to create an ultimate experience from the brand. Someone who likes to use his or her creativity to create the brand identity. Someone who focuses on increasing the trade of the brand.

He or she drives impact using marketing communication to take the brand to a higher level. Someone who can translate the brand into various marketing and communication channels, tools and resources. Someone who knows how he or she can bring the brand to the users. Someone who creates the character of the brand online and offline. He or she determines the strategy.