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Tag: brand

How to activate a brand connection through digital channels

articles

Not only can the brand be activated towards consumers, but also vice versa. Why? A strong connection consists of a two-way traffic. Often only one side of the connecting line…

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The communication experience by the brand

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What does the brand mean for the target group, what value does it have for the target group and what does the target group do with the brand? Brands had…

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Does the product reflect what the brand stands for? An example

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A product is a reflection of the brand. The brand communicates what its products are intended for. This message is then translated into what the package looks like. Read below…

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Features of the ideal brand

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The ideal brand is capable of displaying multiple sides of itself. The brand recognizes that it is not static but mobile towards the needs of the target group. The brand…

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What is a brand communication specialist?

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Someone who has the visual and textual skills to take the brand to the next level on different channels. Someone who can bring the brand to life. Someone who thinks…

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How to create story and character for brands.

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The answer is close to the question. Ask yourself: What does the target group want? What does the brand want to make known? What is the emphasis of its product…

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