Article: Brand experience through communication
What does the brand mean for the target group? What value does a brand have for the target group? What does the target group do with the brand? Brands had…
Tag: communication
Article: Does the product reflect what the brand stands for? An example
A product is a reflection of the brand. The brand communicates what its products are intended for. This message is then translated into what the package looks like. Read below…
Article: What is a brand communication specialist?
Someone who has the visual and textual skills to take the brand to the next level on different channels. Someone who can bring the brand to life. Someone who thinks…
Article: How to create story and character for brands
The answer is close to the question. Ask yourself: What does the target group want? What does the brand want to make known? What is the emphasis of its product…