Marketing campaign for the recruitment of new sales call agents for a call center
- Organisation: Unamic / HCN, a Xerox Company
Marketing campaigns for the recruitment of new call agents as a target group. The campaigns focused on the visibility of the call center vacancies at Unamic/HCN and the visibility of the organization.
To recruit sales agents for the call center using the “Motivation” campaign theme, I first brainstormed to identify several keywords that outline an overall sales experience in a product and service environment. From this, a main keyword was chosen as seller quality. This keyword was then further broken down into sub-keywords. These sub-keywords represented the general personal characteristics of a seller. As the campaign expanded, I could easily apply the other sub-keywords that could describe a sales experience for the call agent. But also visualize through new campaign design.
An action plan was made, consisting of a campaign description, goal, marketing activities, visuals and channels. For the visuals, the chosen call agents were photographed at the Unamic/HCN work location. Then the photos were collected and edited and the campaign text was written.
The communication material for the campaign was graphically designed. The campaign texts were written by the content writer. The material was published through the different channels such as websites, newspapers, google display, billboards, facebook in collaboration with the online marketer and third parties.
- Google display
- Billboard ad
- facebook ad
- Banner ad