It is underestimated how quickly we choose a brand based on accelerated information about that brand. Marketing contributes to this to a large extent. Marketing determines the way in which…
People want to achieve things in their own ways. When it comes to the purchase of a product or service, the will to transfer an amount of money takes place…
Keeping up with all marketing and communication activities can become overwhelming. Projects can be short-term but also long-term, sub-tasks can be added quickly, decisions are made ad hoc. Keeping the…
What does the brand mean for the target group? What value does a brand have for the target group? What does the target group do with the brand? Brands had…