Auteur: Suetlana Wall

Not long ago I read two posts about the application of the user experience…

Brands are struggling to encourage their consumers to switch to the brands mobile service-applications.…

Creativity reigns and during challenging times the use of the creative part of our…

Are consumers able to experience a renewal of their experience of purchase and prolong …

Some of us are sensitive to what we see, smell, taste and touch. Imagine…

I believe in a restored relationship with the consumer. That their wishes are accepted…

‘Motive has been defined as an activated state that supports goal directed behavior.’ ‘Motivation…