Article: How to activate a brand connection through digital channels
Not only can the brand be activated towards consumers, but also vice versa. Why? A strong connection consists of a two-way traffic. Often only one side of the connecting line…
Tag: activation
Article: Organizing marketing actions
Keeping up with all marketing and communication activities can become overwhelming. Projects can be short-term but also long-term, sub-tasks can be added quickly, decisions are made ad hoc. Keeping the…