What form should the brand story take?

What kind of story and experience should the brand evoke in the target audience?

What result does the brand story ultimately lead to?

What

Companies want to translate the brand story to the users or customers in a distinctive way.

Who

Brands that want to be distinctive in who they are and why they do what they do, but also want to add value to the experience of the users or customers.

Why

Brands want more engagement, more exposure, more visibility and more revenue.

These goals call for more attention to the needs of the users or customers and to add value to their experience.

About

My name is Suetlana Wall and I enjoy working in the field of brand experience and marketing.

I help develop the direction for the brand story:

1. for the brand, product or service
2. towards the users or customers
3. to translate into strategic (digital) concepts or products

This is for example:

• what is the desired perception of a brand
• capturing the story behind a brand, product or service and creating the image of what the experience can be
• creating (digital) concepts or products to experience a brand, product or service