What’s the goal for shaping and developing the brand story.
For me personally, a brand story stands for strengthening the concept and philosophy behind the brand. A brand story is formed and build through creating, collecting and connecting brand concepts, designs, products and channels.
By shaping and developing the brand story, I want to help brands evolve, be seen, differentiate themselves, expand their position. I want to emphasize the unique values and characteristics of the brand and connect them with the needs and characteristics of their customers. This can be for example:
Creating brand story presence while staying true to the roots
Bringing bold ideas, creative flair and cultural relevance to the brand story
Shaping and developing the brand
Shaping and developing conceptual strategies
Creating brand story presence
What is the vision and mission of shaping and developing the brand story.
I believe that by shaping, developing and implementing the brand concept and philosophy, a distinctive sense of value is created, giving both the brand and customers an experience that resonates deeply with them, while simultaneously implementing a brand’s belief, image and focus on the customer.
My mission is to create purpose for the brand through belief and innovative concepts. To transform the reflection of the brand and storytelling experience and strengthen the connection between the brand and customers in innovative ways.
Some companies already have a brand image, but they want to strengthen their brand image and further their brand position as a leading provider of premium products or services. Companies want to see their brand evolve, and want to develop brand orientation and brand awareness in the industry scene.
What can shaping and developing the brand story consist of:
- Brand development consulting,
- Conceptual strategies for brands
- Concept creative direction
- Innovative campaigns
- Market-fit product strategies
- Strategic brand development & concept creation
- Concept-driven digital experiences solutions
- Brand strategy & identity development
- Product conceptualization & design
- Conceptual visual storytelling
- Conceptual digital solutions
- Digital product innovation & conceptualization
- Multisensory branding strategies
- AI-driven brand strategy & innovation
