The answer is close to the question. Ask yourself:
- What does the target group want?
- What does the brand want to make known?
- What is the emphasis of its product or service?
- What are the current trends and needs that the target group wants to experience?
- How does the target group see this in marketing and communication about the brand?
- How does the target group prefer this marketing and communication?
- What is the purpose of the product?
- What is the product used for?
- How does the product relate to the brand?
- How is the product introduced?
- How can the effect of the introduction be related to the characteristics of the brand?
- How can this then be processed into storytelling for the brand?
- How are combinations of new and existing products and services positioned?
- How is the range illustrated?
- What kind of images are included that can reflect what the brand stands for?
- What works in combination with the illustrated campaigns?
- How are the products illustrated when they contain information labels?
- What is the target group curious about in advance?
- What is the target group then curious about?
- Does the target group want to know something about the products?
- What is the core of the brand and how is it incorporated in the campaigns?
- How is the content on the channel synchronized with the brand story?
