Why brand strategy is important
Why should you apply a brand strategy for marketing your brand? With new brands being added all the time, the need for as much presence as possible towards the customer…
Why should you apply a brand strategy for marketing your brand? With new brands being added all the time, the need for as much presence as possible towards the customer…
Today I had an interesting conversation. Sitting at a round table, we discussed a company’s marketing activities and implementation. I’ve always seen marketing as something very serious. But what appears?…
article, brand, content, website
You want to win both offline and online with the sales goals. In addition to being findable and visible, you need visitors to your website to be converted to customers….
activation, article, brand, digital channels
Not only can the brand be activated towards consumers, but also vice versa. Why? A strong connection consists of a two-way traffic. Often only one side of the connecting line…
What does the brand mean for the target group, what value does it have for the target group and what does the target group do with the brand? Brands had…
A product is a reflection of the brand. The brand communicates what its products are intended for. This message is then translated into what the package looks like. Read below…
The ideal brand is capable of displaying multiple sides of itself. The brand recognizes that it is not static but mobile towards the needs of the target group. The brand…
article, brand, communication, marketing
Someone who has the visual and textual skills to take the brand to the next level on different channels. Someone who can bring the brand to life. Someone who thinks…
article, brand, communication, marketing
The answer is close to the question. Ask yourself: What does the target group want? What does the brand want to make known? What is the emphasis of its product…