What form should the brand story take?

What kind of story and experience should the brand evoke for users or customers?

What results should the brand story lead to?

What kind of story is it

Businesses want to translate the brand story to the users or customers. Brands therefore want a fresh perspective on this, they want to reach the right target group and want to add value to their (brand) experience. Also they want to capture content, discover new horizons, innovate the introduction of a new concept or product to the market and want to add value to the experience of the target group.

Who is the brand story intended for

Brands that want to be distinctive in who they are and why they do what they do, but also want to add value to the experience of the users or customers.

Why is a brand story necessary

Brands want more engagement, more exposure, more visibility and more revenue. These goals call for more attention to the needs of the users or customers and to add value to their experience.

Shape and develop the brand story

Strategic brand story conceptualization and development

Strategic conceptualization and development of the brand story, is for example:

what is the desired perception of a brand, product or service.
capturing the story behind a brand, product or service and translating it into an image of what the experience can be like.
creating strategic (digital) products and concepts to experience a brand, product or service.

Who is behind this approach

My name is Suetlana Wall and I offer an out-of-the-box vision on shaping and developing the brand story. I love exploring new horizons and innovating concepts with the aim of adding value to the customer experience.

I am here for brands that have the need:

to launch the new
to shape and develop the storytelling of the brand and the aesthetic appeal
to deliver brand communication across the community and an audience
to shape and develop the brand’s recognition into new markets and new audiences
to strengthen the brand’s position
to grow the awareness of the brand’s products, level of service, future-proving initiatives
to capture dynamic content to highlight the brand, products or services
to create the visual story
to develop an identity that connects with the target audience and to ensure consistency across all touchpoints to create a customer experience
to support customers at events
to create brand presence across all channels
to refine the visual identity to stand out
to convey the brand’s essence through storytelling