The communication experience by the brand
What does the brand mean for the target group, what value does it have for the target group and what does the target group do with the brand? Brands had…
Does the product reflect what the brand stands for? An example
A product is a reflection of the brand. The brand communicates what its products are intended for. This message is then translated into what the package looks like. Read below…
Features of the ideal brand
The ideal brand is capable of displaying multiple sides of itself. The brand recognizes that it is not static but mobile towards the needs of the target group. The brand…
What is a brand communication specialist?
article, brand, communication, marketing
Someone who has the visual and textual skills to take the brand to the next level on different channels. Someone who can bring the brand to life. Someone who thinks…
The start of the brand connection
The client experiences difficulty in getting the target group to come for his product or service. Or the client needs to increase the number of followers. The client also wants…
How to create story and character for brands.
brand experience, communication, marketing
The answer is close to the question. Ask yourself: What does the target group want? What does the brand want to make known? What is the emphasis of its product…
Optimum Group – cases
Case: Content strategy Intranet Optimum Group Description: The intranet offers employees quick and easy insight into the various parts of the company Implementation: The content of the available formats has…
MKB Twente – case
Event Annual MKB Twente BBQ for MKB members Description: The aim of this event is a meeting where the MKB Twente members will have the opportunity to meet and get…
Unamic / HCN, a Xerox Company – case
Campaign: the personal characteristics of call center salespeople. Description: Marketing campaigns for the recruitment of new call agents as a target group. The campaigns also focused on the visibility of…