Brands want to shape and develop strategic (digital) concepts and experiences, so that customers can connect with the brand, product or service in a deeper and more meaningful way. In this way, they are part of a much larger experience.
This means for example,
- Determine the desired perception of the brand, product or service, capturing the core of the brand, product or service and expressing the value it brings in an experiential way;
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Defining the form, story, emotional tone and experience the brand, product or service should embody, but also what the target audience should be able to experience.
Who
Brands that want to be distinctive in who they are and why they do what they do, but also want to add value to the experience of the users or customers.
Why
Because brands want more engagement, more exposure, more visibility and more revenue.
These goals call for more attention to the needs of the users or customers and to add value to their experience.
Vision
My vision is that brands can create a distinctive sense of connection with the users or customers. My mission is to help brands differentiate themselves in the market. By highlighting their unique values and characateristics, and connecting them with the needs and characteristics of their target audience.