For me personally, a brand story stands for strengthening the concept and philosophy behind the brand. A brand story is formed and build through creating, collecting and connecting brand concepts, designs, products and channels.
By forming and building and building the brand story, I want to help brands evolve, be seen, differentiate themselves and expand their position. I want to emphasize the unique values and characteristics of the brand and connect them with the needs and characteristics of their users or customers. This can be for example:
Creating brand story presence while staying true to the roots
Bringing bold ideas, creative flair and cultural relevance to the brand story
Vision & mission for shaping and developing the brand story
I believe that by shaping and developing the concept and philosophy, a distinctive sense of value is created. Giving both the brand and customers an experience that resonates deeply with them, while simultaneously implementing a brand’s belief, image and focus on the customer.
My mission is to create purpose for the brand through belief and innovative (brand) concepts. To transform the reflection of the brand and storytelling experience and strengthen the connection between the brand and customers in innovative ways.