For me personally, a brand story stands for strengthening the concept and philosophy behind the brand. Shaped and developed by collecting and connecting brand concepts, designs, products and channels.
By shaping and developing the brand story, I want to help brands evolve, be seen, differentiate themselves, expand their position. I want to emphasize the unique values and characteristics of the brand and connect them with the needs and characteristics of their clients. This can be for example:
Developing and ensuring all touchpoints create brand orientation and awareness.
Shaping and developing innovative brand concepts, designs, products and channels
Creating brand story presence across all channels.
Vision & mission for shaping and developing the brand story
I believe that developing and implementing a brand’s concept and philosophy creates a distinctive sense of value, giving both the brand and the clients an experience that resonates deeply with them while simultaneously implementing a brand’s belief and image, and client focus.
My mission is to create purpose for brands through belief, image, innovation, concepts, designs,products and channels. To transform the storytelling experience, enhance the connection between brand orientation, awareness, presence and client focus.