With the brand strategy I want to help brands distinguish themselves in the market, emphasize their unique values and characteristics and connect these with the needs and characteristics of their customers. This can be for example:
(re-)Launching a brand, product or service to their customers.
Shaping the brand strategy and design solutions and providing more structure.
Determining the direction the brand strategy and design solutions should take and how to approach them.
Vision for the brand strategy and design solutions
I believe that developing and implementing brand strategy and design solutions creates a distinctive sense of value that can engage the company’s customers in a brand experience.
Mission
My mission is to innovate the brand strategy and design solutions and transform the storytelling experience.
Definition of the brand strategy and design solutions
Defining the brand strategy and design solutions, is for example:
- what is the desired perception of a brand, product or service by the customer.
- capturing the story behind a brand, product or service and translating it into an image or action of what the experience for the customers can be like.
- creating strategic (digital) products and concepts as design solutions to help the customers experience the brand, product or service.
The result
- Brands reach the target groups that suit them
- The target group experiences exactly what they are looking for
- Brands, products or services become more attractive
- A new image of brands, products or services is created
Brand strategy optimization
Optimization of a brand strategy and design solutions is for example
- mapping, updating, monitoring customer knowledge and customer behavior.
- formulating and shaping the definition and vision of the brand strategy and design solutions.
- analysis, evaluation and research into the effectiveness and development of the brand strategy and design solutions.
- plan, strategy, positioning, growth development and application of innovation.
- translation into an innovative business, brand, digital concept and product, or campaign.
- translation into a marketing strategy, concept strategy, content strategy, campaign strategy.
- creating the content from start to finish.
- drawing attention to the diversity of products.
- implementing, managing and advising on the brand story and its experience.
- analysis/evaluation of effectiveness, providing insights and indicating improvements.