Brand optimization of a brand story and the associated experience is, for example
- mapping, updating, monitoring target group knowledge and target group behavior
- formulating and shaping the definition and vision of the brand story and the associated experience
- analysis, evaluation and research into the effectiveness and development of the brand story and the associated experience
- plan, strategy, positioning, growth development and application of innovation
- translation into an innovative business, brand, digital concept and product, or campaign
- brand strategy, marketing strategy, concept strategy, content strategy, campaign strategy
- creating the content from start to finish
- drawing attention to the diversity of products
- implementing, managing and advising on the brand story and its experience
- analysis/evaluation of effectiveness, providing insights and indicating improvements