Need to provide more structure to the brand story?
Need to determine the direction the brand story should take and how to approach it?
My name is Suetlana Wall and in the field of user- or customer-centric experience and brand-oriented experience I help develop the brand story:
- for the brand, product or service;
- towards the users or customers;
- to translate it into strategic (digital) concepts or products.
To shape and develop the brand story is, for example
- what is the desired perception of a brand, product or service;
- capture the story behind the brand, product or service and translate it into an image of what the experience can be like;
- create strategic (digital) concepts and products to experience a brand, product or service.
The result:
- Brands reach the target audience that suit them;
- The target audience experiences exactly what they are looking for;
- Brands, products or services become more attractive;
- A new image of the brands, products or services is created.