My name is Suetlana Wall, and I capture, shape and develop the essence, emotion and experience of the brand story:
- for the brand, product or service
- towards the users or customers
- to translate it into strategic (digital) concepts or products
I have a background in graphic design, interaction design, campaign activations, digital activations, creative strategy, developing (digital) concepts and products. All in terms of marketing of businesses.
Now I am specializing in merging emotion, innovation and business value. I want to help brands develop a more customer-centric brand strategy, and create emotionally intelligent brand experiences. Helping brands move beyond only marketing into meaning, and designing end-to-end touchpoints that build emotional resonance and long-term loyalty.
I love to transform abstract ideas, cultural movements, and market insights into for example, a brand identity and (digital) platform. Every concept, platform, or identity is developed not just to look good, but to feel right and perform better.
My goal is to transform bold ideas into structured systems, ensuring that the (digital) concepts and products bring business value, such as market differentiation and revenue growth for the brand, product and service.