In what form can the brand story be shaped to develop brand orientation and awareness?
What kind of story and experience should the brand evoke in the clients?
What results should the orientation and awareness of the brand story lead to?
What shaping and developing the brand story is all about
Shaping and developing the brand story is about translating the brand’s belief and image to the clients. It is about making clear what the brand is and what it stands for, and connecting the brand concept and philosophy with the client’s characteristics and needs. Shaping and developing strategic and innovative brand concepts, designs, products and channels to maximise brand orientation and awareness of the brand concept and philosophy.
Because brands want to get closer to the client, build client relationships and be a central point in client culture, brands put the client at the center as a point of reference for the brand. But brands also want to continue to evolve who they are, what they stand for and how they can differentiate themselves. They want to explore new horizons, innovate and add value to the experience of both the brand and the clients.
Who is the shape and development of the brand story intended for
The shape and development of the brand story is intended for brands that want to add value to the experience of the both the brand and the clients. Brands want to distinguish themselves in who they are and why they do what they do. Therefore, brands need support in developing, implementing and expanding the brand’s belief and image to the clients. In other words, translating the concept and philosophy behind the brand to the clients through strategic and innovative brand concepts, designs and products.
Why it is necessary to shape and develop the brand story
Companies want to see their brands evolve. For their brands companies want more engagement, more exposure, more visibility and more revenue. These goals require more attention to add value to the experience of both the brand and the clients. To create a connection between what the brand is and what the brand stands for, and the client’s needs and characteristics. Also to recognize and strengthen the belief and image of the brand. Therefore, it’s essential that brands define how they want to shape and develop the brand story to maximise the brand orientation and awareness and the client focus. Also what innovative concepts, designs, products and new channels they need to support and strenghten the brand story.