In what form will the brand story be shaped?
What kind of experience should the brand story evoke in users or customers to excel in customer relationships?
What results should the brand story lead to?
What is shaping and developing the brand story all about
Businesses want to connect the brand story, the core of the brand, with the user or customer experience. Businesses want to get closer to their users or customers and connect with them. They want to create a relationship with the users or customers and create a focal point for a customer culture. In this way, the customer is put at the center, as a reference unit for the brand, product or service.
Brands therefore want to reach the core experience of their users or customers and connect it with the values of the brand experience. They also want to shape and develop the content, discover new horizons, innovate the new brand concepts and add value to the experience of their customers.
Who is the development of the brand story intended for
Brands that want to add value to the experience of their users or customers, but also want to be distinctive in who they are and why they do what they do.
Why is shaping and developing the brand story necessary
It is essential that brands define a user- or customer-centric experience and brand-oriented experience. Also it’s necessary for brands to determine which concepts they need to design to support and strenghten the experience. Brands want more engagement, more exposure, more visibility and more revenue. These goals require more attention to the needs of their users or customers and to add value to the experience of their users or customers, but also recognize and strengthen the brand’s identity.