What form should the brand story take?
What kind of story and experience should the brand evoke in the users or customers?
What results should the brand story lead to?
What is the story about
Companies want to translate the brand story and its experience to the users or customers.
Who is the brand story and its experience intended for
Brands that want to be distinctive in who they are and why they do what they do, but also want to add value to the experience of the users or customers.
Why is the form of a brand story and experience necessary
Brands want more engagement, more exposure, more visibility and more revenue.
These goals call for more attention to the needs of the users or customers and to add value to their experience.
About the form of a brand story and brand experience
Shaping and developing the brand story and its experience, is for example:
- what is the desired perception of a brand, product or service.
- capturing the story behind a brand, product or service and creating the image of what the experience can be.
- creating strategic (digital) products and concepts to experience a brand, product or service.
My name is Suetlana Wall and in the field of marketing I develop the approach for the brand story and its experience:
- for the brand, product or service
- towards the users or customers
- to translate it into strategic (digital) concepts or products